The Best New Betting Sites in the UK

With a wealth of in-depth knowledge, Craig has written for Free Bets for almost a decade, providing our readers with expert opinions and transparent reviews.

The top-rated UK bookmakers, as voted by over 2,500 members of Andy’s sports betting community.

Head-to-Head Comparisons

This means looking at both the website and app for every betting site, as well as markets and odds, funding options, and a lot more. It's not easy trying to work out which UK betting site to sign up with, many offer an excellent service, with minimal differences between them. But we try our best to highlight those, and it may sometimes seem like we go into huge detail, but that's simply because bet 100 free bets when you sign up you have to, in order to see any differences. If you want to use our data in order to make your own decisions, then across the top of our brand list, you'll see the ability to compare, sort and filter the current offers. This will allow you to block out what you don't want, and focus on what you do want.

Step 1: Verifying the Bookmaker’s UKGC Compliance

To understand further how this process works, you can read our dedicated page on how we rate betting sites here. There's plenty of betting sites out there, and choosing which one to sign up with is a very personal process. We can assist and bring our expertise to the table, in a bid to make it as easy as possible for you, but ultimately, the choice is yours. Below you will find details explaining how you sign up to a betting site, and after that we'll look at our current top 10 betting sites, giving the positives about each service, and the type of people they would suit best. After reading our thoughts, use them to build up what each site is about, and then think about what you want. Voted as the best bookmaker for Most Popular with 1016 votes (40.84%) Daily Super Boosts on Horse Racing & Football Sub On Play On on most player markets Up to 100% Acca Boost on football Voted as 2nd best bookmaker for Most Popular with 961 votes (38.63%) Completely free bet builders on big football games Super sub on 2+ & 3+ player markets covering extensive leagues Free Power Up tokens to boost accumulator odds Voted as 3rd best bookmaker for Most Popular with 305 votes (12.26%) Acca Freeze - choose to freeze a winning selection on a 5+ leg acca Voted as 4th best bookmaker for Most Popular with 117 votes (4.7%) Weekly free bet builders & money back offers Safe sub on 2+ & 3+ player markets Match Odds 90 market - If your team is ahead at the 90 minute mark Voted as 5th best bookmaker for Most Popular with 89 votes (3.58%) Regular 25% Win Boosts on Bet Builders Acca Winnings Boost to increase the odds 2UP early payout if your team goes 2 goals ahead Andy Robson recently undertook a survey of around 2,500 UK bookmaker users to find out who bettors believe are the best bookmakers in the business.

Best Snooker Betting Site: BetVictor

You can focus on enjoying your gambling and not worrying about your funds and whether you are being given a fair deal. All licensed operators are required to promote responsible gambling. They must offer tools and information to help people gamble safely and avoid addiction. Tools available with operators, and advice for players, can be found below. ✅ Offer self-exclusion tools that allow people to take a break from gambling ✅ Provide information about gambling addiction, and how to get help ✅ Set limits on how much time you spend gambling ✅ Be aware of the signs of addiction ✅ If concerned at any point - seek help Craig Jones has been working in the sports betting and gambling industry for more than 20 years. Throughout this survey, Andy Robson asked users basic questions relating to bookmaker specialities and features, in-turn, offering unique and authentic advice to bettors as to which bookie would be best suited to their preferences. Below, you can see the outcomes of this survey: Verified User Reviews from Our Betting Community 1st Place: Paddy Power – the Irish bookmaker is well-liked for a multitude of reasons, as they are regarded as being the best for Bet Builders and Horse Racing, while features such as Super Sub and their free-to-play game ‘Beat The Drop’ are also fan favourites.

• BetBuilder specialists: Sky Bet and Paddy Power are renowned for their custom bet features.
• In-Play betting leaders: Bet365 offers one of the most comprehensive live betting services.
• Streaming services: Bet365, Betfair, and Unibet provide extensive live streaming of sports.
• Odds comparison: Using sites like Oddschecker can highlight the best prices across bookmakers.
• Welcome offers: Often include matched free bets or bet credits for new customers.
• Loyalty programs: Some sites like Betfred and Ladbrokes offer rewards for frequent betting.

On top of this, Paddy Power are known for having competitive odds while also being the most generous when it comes to Boosts and Free Bets for existing customers.

New Sports Betting Site Red Flags – What to Avoid

Gambling licences are in place to protect not only punters from unlicensed operators but also online bookmakers and sports betting operators. The UK Gambling Commission licences all UK online bookies and all members of other key organisations, prioritising punter and operator safety. These organisations include the ‘European Sports Security Association’, GamCare (a leading national provider of information, advice, support and free counselling for the prevention and treatment of problem gambling) and IBAS (an authoritative, independent third-party with adjudication for customers who have an unresolved dispute with their UK bookmaker). As with any online transaction, finding a fair and secure website is paramount for sports betting. The sites we recommend are fully licensed and bet betting app download apk regulated to operate in the UK, with all of them holding a UK Gambling Commission license and are part of GAMSTOP. Get the Paddy Power sign up offer here.

Best Betting Sites by Sport

They're reliable, familiar, and work for both deposits and withdrawals. Processing times vary by site, but most complete withdrawals within 1-5 business days. All of our top 10 sites accept debit cards. E-wallets like Skrill and Neteller are popular with regular punters due to their speed and convenience. Most sites process e-wallet withdrawals within 24 hours, significantly faster than debit cards.

4. Avoid using betting as a way to make money

However, some welcome offers exclude e-wallet deposits, so always check the terms before choosing your deposit method. After finding your new betting site, it's time to start thinking about what you are going to bet on. Our latest sports betting tips can be found in the feed below, taking a look at the big upcoming events, and giving you our predictions and best bets. The content on this page is a combination of our opinions and key information, along with expert advice to help you decide where to place your bets. There's a long list of criteria we look at and our expert sports betting team gather all the data and information for all brands. 2nd Place: bet365 – bet365 were actually the most-used bookmaker in this survey and are known for having the best odds in the business, while also offering impressive acca boosts, meaning that they are the best bookmaker for those that like to typically bet on accumulators.

Intro to Trustly Betting Sites

We want to help players, but also want you to have power in your hands, and these features are designed to give exactly that. Our expert team have completed the sign up process many times and have created a simple step-by-step guide for you to follow. Choose your betting site & click the link to visit Enter your personal details to create an account Add a payment method and make your first deposit Claim your free bets & enjoy your new betting site Want to keep up to date with the biggest betting stories? We've got odds from betting sites, market moves and plenty more in our news section. Gambling laws in the UK provide some of the world’s most stringent legislation and protections. Like Paddy Power, bet365 also have plenty of features, as they have a 2 Goals Ahead promotion, as well as having their own version of Super Sub in Sub On Play On.

31. BetGoodwin – Best for large-stakes horse racing

Are you looking for a specific sport such as cricket betting sites, is choice of betting markets most important for you, or are you someone that wants to get the very best odds, every time you bet? When you know what bet free bets sign up offers you want, and you know our opinions, putting them together to choose the best betting site becomes a lot easier. There's a lot to consider, but we're hopeful that our team of industry experts can point you in the right direction. Finally, you will notice that we've got three tools on our list of brands at the top of the page, all designed to make it easier for you to pick who you want to sign up with. Sort, filter and compare functions are available on the list, which can be used at any point.

Is Trustly safe?

With the sort filter, you are able to sort the list by a number of different ways, including the size of bonus, our rating or how based on how new betting sites are. Filtering will allow you to choose options that you would like to filter by, such as payment methods, features, the size of bonus and minimum deposit needed. Here you can remove those you don't want to see, giving a smaller list that tick all the boxes you require. Finally, if you're still not sure who to choose you can use the compare function. This allows you to compare brands side by side across a number of key areas, hopefully then giving you all you need to make your final decision. 3rd Place: Sky Bet – Sky Bet typically has the most generous sign-up offer, as you only need to bet £10 to earn £50 worth of Free Bets.

Their Super 6 game is very popular with their users, while Acca Freeze and Sky Bet Club are good promotions.

• LiveScore Bet - Integrates betting directly with live scores and match updates.
• Virgin Bet - Part of the Virgin Group, offering a straightforward betting platform.
• QuinnBet - An Irish operator with a growing UK presence and competitive promotions.
• SportNation - A smaller site known for its betting community and social features.
• VBet - Offers a diverse sportsbook with a focus on European football leagues.
• EnergyBet - Combines sports betting with a unique, vibrant design and strong offers.

The Andy Robson Golden Monocle Awards were created to crown the Best Bookmaker for 2024/25 — based entirely on real feedback from real bettors, not editorial picks or affiliate deals.

7Bet - Top New UK Betting Site

bet365, Betway, and Paddy Power all accept PayPal for both deposits and withdrawals, with instant deposits and withdrawals typically processed within 24 hours. PayPal adds an extra layer of security as your card details aren't shared with the betting site. Apple Pay offers one-tap deposits for iPhone users. BetMGM, bet365, and Betway all support Apple Pay, making it incredibly quick to fund your account. Deposits are instant and the biometric authentication (Face ID or Touch ID) adds excellent security.

UK's Longest List of Betting Sites and Offers

However, Apple Pay is typically deposit-only, so you'll need an alternative withdrawal method. Android users can enjoy the same seamless experience with Google Pay. Quick Bet, 247 Bet, and Spreadex all accept Google Pay for instant deposits. Like Apple Pay, it's a deposit-only method, but the convenience and security make it ideal for funding your account quickly. Traditional debit cards (Visa and Mastercard) are accepted at every UK betting site.